SAN JOSE, Calif. (AP)—Hewlett-Packard Co. is introducing more than 100 new consumer gadgets on Monday, from digital cameras to photo-quality desktop printers, in anticipation of what could be a grinch-like holiday shopping season.
CEO Carly Fiorina and other senior executives were to unveil the devices at a New York gala that HP called its largest product rollout ever. The focus is on photography, entertainment and home computing, including some all-new products and upgrades of HP's popular printers and other favorites.
The launch party comes as the Palo Alto-based tech giant pushes a marketing campaign centered on simplicity. The goal is to persuade consumers that HP products are easy and fun—even for technophobes reluctant to dump their 35-milimeter cameras or part with their ancient ink-jet printers.
Read the entire story at eWeek.
