America Online is aiming to cinch ties to subscribers with technology that gets to know you.

The companys latest Web access technology, which it introduced to broadband subscribers in recent weeks, incorporates software that shapes Web pages to personal tastes--a first for AOL. By collecting data from questionnaires and with users' permission, AOL 9.0 can deliver personalized listings on TV shows, movies, music and shopping queries. It also can learn what consumers like over time based on their ratings and recommendations on entertainment they prefer.

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