Who dropped the ball? Try the game-console marketplace and its key players--Microsoft, Nintendo, and Sony.

Perhaps end-users are finally getting bored with game machines after little or no innovation in this market in recent times. And after years of sizzling growth, the game-console market is projected to be flat in 2003, with a 10 percent decline in 2004, according to a new report from iSuppli Corp. of El Segundo, Calif.

This could have a negative impact on several chip makers that sell into the game-console market, such as ATI, Cirrus Logic, Conexant, Focus, IBM, and Nvidia, according to the report.

Read the entire story at Silicon Strategies.